Fifi Yellow is the work of artist and illustrator Fiona Baanah-Jones. Fiona creates inspiring, purposeful illustrations which focus on creativity. She believes that creativity is a gift that should be appreciated and promoted in a positive way.
Fifi Yellow’s illustrations have an abstract style with the use of patterns, lines, colours, and shapes. It explores the aspect of being open and expressive through creativity. They are inspired by photographs. The structure in patterns and rhyme creates ambiguity in the unknown using pen and paper.
Fifi Yellow’s niche is visual art. It started when Fiona discovered a love for visual art and drawing after several years away from creating. Fiona has valuable knowledge of visual art as a university graduate. With a good understanding of creative practices and artistic techniques, Fiona has focused on various areas of illustration to reinforce her passion for art and drawing. It focuses on exploring creativity beyond the lines- as a valuable aspect of life.
Fifi Yellow’s goal is to promote creativity through imagination and endless possibilities. It aims to engage new audiences with high-quality, engaging illustrations via social media. Creativity should be accessible to all, visually appealing and memorable
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